How to shoot your boss

One of the perils of the cheapskate marketeer is shooting video.  On the one hand, you want to create a professional video, on the other, you can’t bare ‘wasting’ your hard-won budget on agencies and production houses.

Nowhere is this more fretful, than when you need to do an interview – especially if that someone is a bigwig, either from inside your organisation or a customer.  You can’t afford to get it wrong, as your mistakes will become apparant either when you ask for some more time in their diary, or when they see the finished product.

Getting help

The best bet is to get help.  Depending on how much I’ve got to spend, I’ll either outsource the whole lot, or try and do a few bits myself.  I’ll give a few useful contacts (cameramen, soundy’s, editors) in a future post (shout if you want sooner), but in the meantime, attached is a few useful pointers for interviewing people: how-to-interview